Fractional commercial advisory in
media, technology & sports
About
Principal Stuart Wettenhall has a decade of experience launching digital products, building sales functions & negotiating strategic partnerships at Amazon, the AFL & BBC Studios.
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He specialises in pricing & distribution strategy for new product launches, new market entry, partnership strategy, integration of emerging technologies such as AI video & business case build for funding or resource requirements.
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A qualified chartered accountant, Stuart spent 10 years between Europe and the US in Big Tech, high growth start-ups and digital innovation units of major global broadcasters.
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He activates a global network of domain leaders to realise growth and manage change for his clients.
Clients
Client: Greenfly
Project: APAC market expansion
Services:
GTM strategy
Sales enablement & distribution
Partnership design
Lead generation
Sales strategy
Background:
Greenfly is a cloud based content management platform trusted by the world’s biggest global leagues, broadcasters and brands making it easier to capture, organise and distribute unique sports content in real-time. Greenfly’s proprietary AI technology allows key talent, media teams or high volume UGC to elevate moments into powerful storytelling and valuable new marketing products.
greenfly.com
Background:
With 800 million fans across Indoor and Beach formats, Volleyball ranks as the third most-watched sport worldwide.
Volleyball World’s mission is to create a fully integrated ecosystem that connects fans, athletes, and corporate partners through innovative digital platforms and marquee events.
volleyballworld.com
Client: Volleyball World
Project: OTT distribution strategy
Services:
Subscription bundling partnership development
Community monetisation strategy
FAST streaming product development
Client: No Standing
Project: Global sports, media & entertainment segment growth
Services:
Partnership strategy and design
Business development
Sales enablement and strategic partnerships
Background:
No Standing is a full service digital marketing agency with deep expertise in web3, gaming and immersive experiences. Specialising in interoperable digital environments, No Standing builds rich communities with monetisation and conversion tools on platforms like Roblox and Discord for major global partners like F1, Louis Vuitton and FC Barcelona.
nostanding.io
Client: Australian Football League
Project: Launch of SVOD and loyalty platform
Services:
Business case build and financial modelling
Technology RFPs x 2 (video streaming and loyalty)
Pricing, distribution and marketing strategy
Loyalty program design
Background:
The AFL is the governing body for Australian Rules Football in Australia. The League oversees the market’s largest broadcast deal with Foxtel and Seven, sophisticated marketing partnerships with major Australian corporates, an ecosystem of 18 elite clubs, the AFLW women’s competition and a digital product suite providing membership, ticketing and game day features for 6m fans around the country.
afl.com.au